Payer son déjeuner à l'étrangé avec la technologie NFC

What is it

NFC technology?


Near Field Communication (NFC) is a short-range, high-frequency wireless communication technology that allows the exchange of various information.

At present, the most common use of NFC technology in the market is mobile payment. Traditional banks have been using it since 2012 and fully deploying it in 2016.

Communication is also possible between Smartphone and an activated NFC chip, commonly referred to as a "tag", which can be integrated into a "smart poster", product packaging, magazine advertising, promotional items.


For example, by simply bringing their NFC-phone into contact with a "smart poster", consumers will instantly access rich content and media, including information about a product, videos, promotional offers, coupons, Music, tickets. An NFC tag can be linked to all kinds of information such as a web page, social networks, a marketing campaign, or simply convey various information that you will have targeted.


The creation of a product page, a mobile showcase, animation (such as quiz, treasure hunt, contest games, lottery etc.)

This technology can also be used for authentication purposes for luxury items to combat counterfeiting or identification.

NFC technology is not only intuitive, convenient and easy to use "touch - transfer"), but also allows secure wireless network platforms to interact with each other in a safe, seamless and transparent manner.


The rate of adoption of "NFC marketing" is expected to grow very rapidly since, unlike mobile payments, the use of NFC for advertising and / or promotional purposes is risk-free and non-binding to the consumer.

In addition, NFC technology should be adopted faster than QR codes by consumers because putting an NFC-phone in contact with an "electronic tag" is easier and faster than scanning a QR code. Indeed, there is no need to download an application to scan the NFC, it is integrated into any smartphone. Then you can integrate much more information into a tag, change its content and even secure it.

With dynamic links, you have greater flexibility using NFC tags, whether the labels are in your advertising, on the packaging or related hardware.




Where can we see

And use technology

NFC today?


NFC technology is now beginning to appear on a daily basis everywhere without anyone knowing it.


There are more and more NFC smartphones and the cases of uses as well as the pilot projects are born.


Virtually anyone can benefit from NFC tags and stickers. Whether retailers, manufacturers, public places, theaters, public transport, etc. They can benefit from this because the NFC makes complex digital interactions incredibly simple.

Simply pushing even the most novice end-users to take advantage of these services.

This simplicity means that many application providers, advertising agencies and business owners will want to take advantage of the NFC.

It can open up new sources of income by simplifying access to certain public and private services.




Example concret d'utilisation de la technologie NFC


The Near Field


Why would I use NFC?


Because there are so many more examples where the NFC can make things easier or more fun.

The most important thing to know, is that we can create your own NFC application.



NFC is a complex technology that can handle payments and security systems, but it can also be a technology that facilitates communication and sharing in everyday life



Contrôle d'accès, Paiement, Localisation GPS, Tâches, Marketing

Do I need to do something on my phone?




Telephones with NFC technology are very sophisticated devices, but easy to use. The technology allows a very simple operation, basically, just place the phone in the reader field to trigger a series of information that will have been entered by the owner of the NFC tag.

Just make sure the phone has built-in NFC technology and NFC playback is enabled. And voila ! The NFC will have no more secrets for you.






How are NFC tags different from RFID?


RFID is a general term that encompasses many types of chips and antennas. Radio frequencies, reading distance, and encoding methods of the chip data can vary enormously. NFC tags are very well defined and defined by the NFC Forum, but are considered a particular form of RFID specification that allows them to be used in an open context. They vary in size, from different sizes, to different activities, different capacities, different power, resistant to heat, moisture or water, which can give different data such as ambient temperature and even temperature. Body or the contact on which it is located.




The evolution and future of NFC, a Change is in motion


Before 2000, when we talked about e-commerce in Europe, we did not know very well what it was.

Fifteen years later, it's hard to remember how mobile life was without Amazon, without iTunes ...


Who could imagine how much the Internet would change the way we consume? Today we buy online as naturally as we do in a store; We reserve his travels on his mobile, we "love" on Facebook, we share what we bought with his tribe.


Beyond the most optimistic forecasts, e-commerce has become an obvious. Contrary to what one imagined, there is not on one side the buyers of real life and on the other those who would be in a virtual life. With today's widespread computer equipment, broadband, mobile Internet access, smartphones, iPhones and other iPads that accompany people everywhere, permanently, what was a digital bubble went into the Real life, creating additional opportunities for contact and purchase. Ultimately, the cyber-buyer does not exist.


The smartphone takes the place of the PC, it becomes a companion impossible to circumvent which one no longer knows how to do without..


In 2010, more than 30% of cell phones in the five largest countries in Europe (Germany, France, UK, Italy and Spain) are smartphones.

A 9.5 point increase in equipment between 2009 and 2010. For comparison, the rate of equipment in the United States is only 27%.

There are more than one billion people in the world connected to the fixed Internet and already more than four billion mobile phones.


One billion people in the world in 2011 have a bank account; 5 billion have a mobile.

In the Philippines, in Kenya, mobile is above all a means of payment.

The revolution in mobile purchasing is underway, much more important than announced.

Mobile purchases exploded in five years, reaching $ 100 billion in 2010, according to Jupiter Research.


Next-generation smartphones will all feature mobile payment technology and, in short, NFC technology.


Smartphone users will use the NFC at any time, this will become an unavoidable and automatic reflex.


The NFC becomes a must.




vous présente l'actualité lié à la technologie nfc

Une technologie mature

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    D’ici à 2020, les cartes NFC devraient représenter 80% des cartes actuelles (33% aujourd’hui), selon l’Observatoire du NFC.

    En fin d’année 2014, 300 millions de smartphones et tablettes devraient être équipés de la technologie NFC.

    Le marché de la RFID est ausi en pleine explosion, 3,98 milliards d’étiquettes RFID sur l’année. Un marché de 7,5 milliards de dollars qui sera multiplié par 4 de 2012 à 2022.


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    Paiement sans contact, par téléphone, ou expérience client personnalisée… Les applications potentielles du NFC, technologie de transfert d’information sans contact physique, sont aujourd’hui connues, même si la technologie sans contact physique, à courte portée et a haute fréquence reste encore trop peu mise en avant auprès des utilisateurs.


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